Is a Spanish-language answering service the right move for your company?
No matter which industry you’re in, chances are you’re working with a Hispanic and/or Spanish-speaking community. With many in this group preferring to do business in Spanish – or at least have the option of doing business in Spanish – it makes sense to search for a bi-lingual answering service. When your incoming callers can be greeted and helped in the language they can communicate most comfortably in, everybody wins.
Before you decide to hire a Spanish-language answering service, you will want to do some demographic research in your target market. Depending on your geographic location, you may have between 20% and 40% of the population preferring to speak in Spanish. Even those who speak English may have a limited understanding or vocabulary, and certainly not enough to help them describe important problems like medical, legal or repair needs.
Working with a Spanish-language answering service can help your business in multiple ways. Here’s how:
- You can set yourself apart from the competition. If your business is ready to serve the Spanish-speaking Hispanic market and your competitor is not, guess who gets all of that business? You do! Although competitors will probably eventually catch on, you can make your bi-lingual services a USP that you can use in advertising and on your website.
- You can improve your customer service experience. When Spanish-speaking potential clients call in, they are hoping they will get the help that they need – and with a bilingual virtual receptionist, you can make sure that they do. After a brief introduction in English, your Spanish-speaking customer can communicate his needs in his primary language and get information that he can understand.
- You can reduce the need to hire new staff members. With a bilingual virtual receptionist, your on-site staff doesn’t have to learn a new language – or risk being replaced. Even if you have someone that speaks Spanish on staff already, that person can’t be there 24/7. But your virtual receptionist can. Your staff can concentrate on what it does best while the receptionist handles the needs of incoming Spanish-speaking callers.
In addition to providing services in Spanish and helping incoming callers, live virtual receptionists can also answer calls 24/7, forward calls within your office or offsite, and handle overflow. You’ll be able to increase your client base, provide excellent customer service and increase your bottom line when you work with a Spanish-speaking virtual receptionist.
Say “adios” to missed calls, and “hola” to new business!