With over 41 million people aged five or older who speak Spanish at home, it is the second most spoken language in the United States by far. The most successful business owners understand the importance of being able to serve customers of all backgrounds and demographics. With that said, many businesses today either employ bilingual staff members, or they outsource to a call answering service with bilingual virtual receptionists.
Simply put, a bilingual virtual receptionist is the difference between a smooth and stressful interaction for your Spanish-speaking callers. These customers will not be satisfied if they don’t feel like they can communicate with your business, or if their time is wasted while being transferred to someone who can better assist them. There are too many other businesses out there that offering bilingual live agents for Spanish-speakers to talk to, and it’s tempting for these callers to take their business elsewhere.
Why does my business need a bilingual answering service?
Unless your business can afford the lost revenue that will come as a result of not providing a bilingual live agent for your Spanish-speaking customers to communicate with, it’s time to consider outsourcing to a bilingual answering service.
Here are some of the benefits of partnering with a bilingual answering service:
- It’s often cheaper than hiring a bilingual in-house employee. Unless you need help with tasks that can only be completed in your place of business, it’s probably not necessary to hire an in-house employee. In-house employees can be costly because you must pay for their salary, benefits, training, equipment, and more. When you partner with a bilingual answering service, you have live agents that speak both English and Spanish available to serve customers as often as you need them. The best part: you only pay for the calls that your virtual receptionist handles! Another advantage is that bilingual virtual receptionists can service your callers at any time- during business hours, or on nights, weekends and holidays.
- Customers won’t have to be transferred. When a customer calls your business, there is nothing more annoying than having to be transferred to another live agent due to a language barrier. Partnering with an answering service that offers bilingual virtual receptionists eliminates that extra (annoying) step, and will result in a more pleasant experience for your Spanish-speaking customers.
- It shows your customers that you care. Having bilingual virtual receptionists available to speak with your Spanish-speaking callers not only results in less communication errors, but it also shows them that you value their business. When a customer feels valued, they are more likely to purchase from you again, tell their friends, and leave positive online reviews.