The Importance of Amazing Customer Service (Part 2)

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This article is the second part of a series that focuses on the importance of amazing customer service. When we published the first article, we realized that it was not enough. There are so many more reasons for brands to provide each customer with amazing service. Here, we will dive into these additional reasons and benefits.

What are the benefits of good customer service?

No matter what product or service your business sells, the quality of customer service that you provide can make or break you. There is no shortage of benefits that businesses reap when they go the extra mile to ensure that every customer has a terrific experience. Benefits of good customer service include the following:

  • Repeat business from loyal customers
  • Increased sales
  • More positive online reviews
  • The ability to increase prices
  • More customer referrals
  • A competitive edge
  • Happier employees

To ensure more great experiences for their customers, many businesses choose to partner with a leading outsourced customer service team. Outsourcing customer service helps businesses save time and money while delivering personalized service that will result in happier customers who cannot wait to do business with you again. 

If the benefits above are not enough to convince you of just how important it is to provide your customers with amazing service, perhaps these statistics will: 

Personalized customer service can give your small business an edge over a large company.

Although small businesses comprise 99.9% of all United States businesses, many business owners will tell you that competing with large companies is on their list of challenges. Providing great customer service can help set your business apart from your much larger competitors. While large companies typically treat their customers like numbers, your business can build more personal relationships with your customers. They will appreciate the personalized service and be more likely to think of you the next time they need you.

Word of mouth can really help (and really hurt) your business

Americans tell an average of 15 people about a poor customer service experience, and they tell 11 people about a great experience. Although it’s unfortunate that consumers are more inclined to talk about bad experiences, it shows just how important it is for brands to deliver good experiences.

Most customers will only give you one chance to make a good impression

We all know that first impressions matter. But did you know that a majority of people—51% to be exact– say that they will never do business with a company again after just one bad experience? A similar study found that 59% of customers will cease business with a company after a bad customer service experience, and 55% would go to a competitor.

Customers want seamless experiences. Outsourcing customer service helps you do just that

When it comes to communicating with and purchasing from brands, consumers want the process to be as easy as possible. Almost three-quarters of people are likely to switch brands if they find the purchasing process too difficult. That means that when they reach out to your company to ask a question, to schedule an appointment, or to make a purchase, delivering a seamless experience is imperative. Partnering with a leading outsourced customer service team ensures that your customers will spend more time speaking with a live agent who is fully qualified to help them, and less time leaving voicemails and waiting on hold.

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