Custom on-hold music is an easy and convenient way to keep your telephone answering service customers happy and informed while waiting for an agent or operator.
Ways to Use Custom On-Hold Music
Although we call it custom on-hold music, our service doesn’t strictly have to be limited to tunes. Any digital audio content can be programmed into your on-hold music, including advertisements, cross-promotions and frequently asked questions (FAQs).
Although you should include some music between audio segments, these are a few ways you can use your custom on-hold music:
- Reinforcing your commitment to caller satisfaction. It may go without saying, but your customers’ satisfaction is everything these days. By choosing music that you know they will love, you build a stronger bond with them.
- Reducing queues with FAQs. You may frequently have callers who withstand long queues just to ask simple questions. Instead of giving them no other options, you can answer the most common inquiries during your on-hold music! Customers who are holding for an operator are often willing to take automated advice from your system, especially if your instructions are clear and in plain language.
- Increasing awareness. Many companies offer packages or services that may include options that customers don’t entirely understand or haven’t explored.
- Improving cash flow. If your catalog is extensive or you’ve just added new products, your customers might not yet know you have exactly what they need already in stock. A great way to improve cash flow is to run short promotional pieces that explain new arrivals or items that are complementary to popular products. The higher your customers’ awareness, the more likely they are to make additional purchases while they’re on the phone.
Custom on-hold music goes way beyond marketing – it’s a great way to keep your customers focused and interested in your company while they’re waiting their turn in the phone queue. The great thing about custom on-hold music is that it can literally work its magic for any type of business, from a medical office and medical answering service to a legal firm and a legal answering service to a real estate office or retail or eCommerce shop.
Let’s talk about adding custom on-hold music to your answering services. For more information on how best to use Custom On-Hold Music or how to create a customized music package in the first place, contact us by phone at 800.430.6511 or by email at any time!