The COVID-19 outbreak has created a challenging new environment that businesses of all sizes and types must navigate. The world we once knew has changed, possibly forever, and it’s important for businesses to adapt and evolve. One of the most obvious ways to ensure the survival of your business is to not only retain customers but continue attracting new ones. Here are four ways to attract new customers in the age of COVID-19, and emerge victoriously:
- Show people that their safety is your top concern
- Make it easy for customers to interact with your company
- Provide the absolute best customer service
- Encourage happy customers to spread the word
Show people that their safety is your top concern
When customers are visiting your storefront or establishment, it is crucial to make them feel as safe as possible. Here are some ways to achieve this:
- Enforce social distancing
- Require masks, and provide them to those who need one
- Take temperatures before allowing people to enter
- Step up the cleaning and sanitizing
- Install hand sanitizer stations
Provide the absolute best customer service
Even if your business is not the biggest or most established, providing the best customer service can help you stand out among your competitors. A customer is four times more likely to buy from a competitor if a problem is service-related rather than price or product-related, proving that service is a top priority.
To grow their roster of happy customers, many companies outsource customer service. Partnering with a leading telephone answering service means that more of your business’ calls will be answered by caring, professional live agents, and this will lead to more happy customers.
Make it easy for customers to interact with your company
There are so many ways to communicate with customers these days, and everyone prefers different methods. Some people still like to pick up the phone and call, while others prefer to email, text or chat online. As a business, it is important that you are reachable in all the ways your customers want you to be. Being reachable shows that you care about your customers and value their business. In return, they will appreciate your efforts and reward you for them.
Here at Answering Service Care, we provide amazing customer service in all the ways that your customers want to reach you. Our Care2Text feature enables our clients to communicate with their customers via text message, and our live agents can also send follow-up emails.
Encourage happy customers to spread the word
A staggering 92% of consumers say they trust recommendations from friends and family above all other forms of advertising, and word-of-mouth marketing has never been more important than now. Not only is it extremely effective, but sometimes all it takes is for you to nicely ask your customers to spread the word. If they are satisfied with the level of service that you provided them with, they are typically happy to take a moment to help you out.