As with most successful businesses in service-oriented industries, real estate professionals often receive more phone calls than they can manage. Since it’s not possible to speak to more than one caller at a time, many turn to a real estate answering service to ensure that the overflow doesn’t go unanswered.

How can a real estate answering service help your brokerage save money?

Any time you’re considering outsourcing tasks to a third-party vendor, the cost is naturally one of the first things that comes to mind. Instead of looking at a real estate answering service as an added cost, think of it as a way to save on hiring an in-house receptionist or personal assistant. In the end, you will likely find that it’s more cost efficient to outsource than to spend money on recruiting, hiring, and training the right person, as well as paying for their salary, benefits, equipment, and more. 

Here are some of the other ways that a real estate answering service can help your brokerage save money:

  1. It reduces the amount of negative online reviews your business receives, resulting in less lost business. When a caller is trying to reach you but is sent to voicemail, it often leaves them feeling like they don’t matter. If there are multiple occasions where they can’t reach you, they may become frustrated enough to write a negative review online. With 93% of consumers saying that online reviews impact their purchasing decisions, it’s important to do everything you can to avoid this from happening. Having a real estate answering service handle the calls that you can’t get to shows your customers and prospects that you value them, and they are more likely to write a positive review.
  2. It allows your business to run 24/7, even in the event of a natural disaster. Not only does a real estate answering service free up your time and allow your callers to speak with a live agent on nights, weekends and holidays, but it can also be extremely beneficial in the event of a natural disaster. If you are suddenly unreachable due to an earthquake, blizzard, or hurricane, an answering service ensures that your callers can still speak to a representative from your business. Never losing contact can keep some parts of your business running as though nothing happened, and can save you thousands in lost revenue.
  3. Bilingual virtual receptionists allow your business to work with a larger demographic. When an individual is looking to buy or sell a home, there is typically no shortage of local realtors that they can work with. If they are one of the 41 million US residents who speak Spanish at home, chances are that they would prefer to speak with someone that they can easily communicate with. Having a bilingual virtual receptionist to answer your phone allows your real estate business to tap into this large demographic, and make callers feel at ease.

How much does a real estate answering service cost?

The cost of a real estate answering service starts at $39 per month for 40 minutes, and it includes the following options:

  • 24/7 coverage
  • Free email relay
  • Free SMS relay
  • Free local number
  • Online portal access

If your real estate brokerage experiences a higher call volume, or you are looking for additional add-ons like call forwarding services, a follow me number, or a fax to email line, pricing options are available. If you’re unsure about which options make the most sense for your business, we are here to guide you in the right direction.