Originally from Brazil, Georgiana Muniz is a world traveler and the Director of Marketing here at Answering Service Care. She joined the ASC family in 2008 and is responsible for overseeing the company’s websites and marketing strategies. Below Georgiana shares what she loves most about her job, her motto for getting things done, and the next destination on her travel bucket list!
What is your role at Answering Service Care?
I am the Director of Marketing at Answering Service Care. I manage the company brand; I design, develop, and maintain the company’s websites, create marketing graphics, and implement marketing strategies including paid search and SEO efforts. I also manage a team that includes SEO consultants, web developers, and a writer. I work directly with our CEO, VP, and sales team to come up with ideas to generate qualified leads, improve the company’s presence on the web and in the answering service industry.
How long have you been with the company? What other roles have you held here?
I started with the company on August 10, 2008. Unlike most of our management team who started out as operators, I was hired to be the Marketing Director from day one. There was a learning curve, in the beginning, to learn about the industry and the company’s values and objectives.
What is your favorite part of your job?
My favorite part of my job is creating graphics and websites. Nowadays my work is more analytical and data-driven but I still enjoy the occasional creative work. I also enjoy working with a group of amazing people that makes going to work every day more enjoyable.
What is the most important lesson you’ve learned while working here?
Do things as many times as needed before you get it right. We have a saying, “Put your cowboy hat on and do it.” Before working for ASC, I used to do a lot more planning before starting a project. Here, we are not afraid of trying different things and testing strategies even when there isn’t much planning before making changes. The company continues to evolve, overcome challenges, and disrupt the industry.
List 5 #hashtags that describe your personality.
Where are you originally from?
I was born in the city of Natal in Brazil. I grew up there and moved to the U.S. after I graduated college. The original plan was to spend a year learning English and go back to Brazil. In the first few months here, I met my husband and the plans changed. Over two decades later, I am still here and enjoying every minute of this journey. I am forever grateful to have America as my home. My heart will always be Brazilian American.
What do you enjoy doing in your time off?
I like to listen to music, exercise, go to the beach and travel. Traveling is a true passion of mine. Experiencing different cultures, trying different flavors, and seeing different architecture is like food to my soul.
What is one accomplishment in your life that you’re really proud of?
I am very proud to have moved to the U.S. It takes a lot of courage to leave everything you know and those you love behind. I am glad I found that courage in my heart. I am a better person for it.
What are you most excited for in the upcoming months?
If I haven’t made my point yet (lol), I am looking forward to traveling. I plan to go to Italy next year as well as Croatia.