Marketing

Energize Your Marketing With Better Phone Service

Your answering machine or voicemail system is really quite lovely. It quietly, and cheaply, picks up the phone every time it rings enough, inviting callers to leave a message for you. Unfortunately, they don’t because they’re not really sure that you’ll call them back. And besides, your competition picked up the phone after two [...]

Energize Your Marketing With Better Phone Service

3 Reasons To Consider Creating An App For Your Business

Your business is growing and your mobile website seems to be a big hit with visitors, but maybe you’re starting to wonder if maybe you should be doing more. Is it time to invest in an app for your brand? Apps can be expensive and time-consuming to create, it’s important that you’ve really thoroughly [...]

3 Reasons To Consider Creating An App For Your Business

3 Secrets Of Successful Small Business Marketing

Marketing your small business can feel like sinking in quicksand. The more you try to do the social media marketing, the blogging, the print marketing and so on and so on, the more it feels like you’re sinking deeper into a place that’s impossible to get out of and returning nothing. Small business marketing [...]

3 Secrets Of Successful Small Business Marketing

What Is Permission Marketing?

There are two main approaches to selling anything, from sailboats to software as a service to towing services. You can use the interruption method, where you basically throw an ad into someone’s face and demand their attention right away, and there’s permission marketing. Permission marketing became a formal concept in 1999, with the publication of [...]

What Is Permission Marketing?

Keep These 4 Responses In Mind Next Time You Receive Negative Business Reviews

  If you have a business, the chances are really good you’ve had a negative online review. It happens. A customer is disappointed, or something incredibly unusual comes up, and everything comes crashing down. No one wants to have to deal with these negative vibes, but these are the times where you can really prove [...]

Keep These 4 Responses In Mind Next Time You Receive Negative Business Reviews

5 Ways To Capture Happy Client Stories Before They Go Away

  Each client or customer journey is unique, just like the way you work to service them. But, at the end of the day, the only way for a new client to judge your company is to look at its track record. Since the explosion of online reviews, it’s easier than ever before to learn [...]

5 Ways To Capture Happy Client Stories Before They Go Away

5 Mobile Marketing Ideas For Your Small Business

  If you put up a blog and stopped there, you might be missing the big picture. Mobile marketing is a vital part of any online marketing effort, especially considering that 77 percent of the population now owns a smartphone, according to Pew Research Center. Furthermore, about 10 percent of those smartphone users are “smartphone [...]

5 Mobile Marketing Ideas For Your Small Business

4 Ways To Grow Your Email Marketing List

  Although bloated inboxes can be a real barrier for email marketing, many potential customers are still more than willing to see what it is you have to share with them if you create thoughtful and useful mailings. But even the greatest email content in the world won’t help if you aren’t employing better email [...]

4 Ways To Grow Your Email Marketing List

Is Your Small Business On Social Media?

Unless your small business specializes in chiseling stone tablets, you’ve probably heard a zillion times that you need to be on social media in order to be successful in the 21st century. Although this is true to varying degrees, social media can be a really difficult marketing medium to navigate. Luckily, no matter who you [...]

Is Your Small Business On Social Media?

Local Marketing For Your Small Business

When you run a small local business, marketing to your hometown without overreaching can be tricky. There was a time when it was a simple matter of advertising in the local newspaper and the Yellow Pages, but today’s marketing world is much stranger than you might imagine. Still, there are easy ways to get the [...]

Local Marketing For Your Small Business