Small Business Tips

8 Marketing Tools Your Small Business Needs Now (Part 2 of 2)

This is part two in a two-part series. Read part one here. In part one of this two-part series on marketing tools for your small business, we looked at tools specifically designed for promoting or improving your website. Of course, that’s not all there is to marketing in the Internet age – not by far. [...]

8 Marketing Tools Your Small Business Needs Now (Part 2 of 2)

8 Marketing Tools Your Small Business Needs Now (Part 1 of 2)

This is part one in a two-part series. Read part two here. When you’re a small business owner, you’re expected to keep a lot of different operations up and running without fail. Things like customer service, inventory control and marketing absolutely cannot be overlooked -- they’re the heart and soul of your business. Luckily, there’s [...]

8 Marketing Tools Your Small Business Needs Now (Part 1 of 2)

What Impression Is Your Small Business Really Making? (Part 2 of 2)

This is part two in a two-part series. Read part one here. In part one, we discussed some common mistakes businesses make but we didn’t talk about how to fix those issues. That’s what part two is all about –it’s time to correct the problems with the impression your business is making. Your goal should [...]

What Impression Is Your Small Business Really Making? (Part 2 of 2)

What Impression Is Your Small Business Really Making? (Part 1 of 2)

This is part one in a two-part series. Read part two here. The details make all the difference, whether you’re talking about fine art or the fine art of branding a small business. When you’re trying to grow your small business, the impression that you’re making matters -- and it speaks volumes more about your [...]

What Impression Is Your Small Business Really Making? (Part 1 of 2)

How Smartphones Affect Your Business

According to Pew Research, 68 percent of American adults now own a Smartphone -- including business owners and customers alike. So many mobile users means widespread implications for your company, even if you’re not running a hot, new eCommerce operation. Just how do Smartphones affect your business today? Smartphones in the Office For many [...]

How Smartphones Affect Your Business

Four Low-Cost Ways To Market Your Small Business

Running a small business can be a delicate balance of spending and savings, so when low-cost ways of marketing present themselves, they’re always worth exploring. Although there are lots of great ways to advertise your business for little to no money, including creating really stellar web content, these four low-cost marketing ideas are lesser-used methods [...]

Four Low-Cost Ways To Market Your Small Business

An Answering Service Can Calm a Busy Animal Clinic

You love what you do and you can’t imagine doing anything else, but sometimes the non-stop ringing of the phone in your animal clinic or vet practice is enough to drive you mad. Your patients and their owners seem happy enough with your services, but they often complain about long hold times and many familiar [...]

An Answering Service Can Calm a Busy Animal Clinic

Three Ways To Convert Website Leads

Adding a website to your marketing portfolio can be a great investment in your business and an excellent tool for your customers. If that site isn’t converting website visitors into real leads, though, something is going wrong in the process. There are plenty of proven ways to help increase your conversion rate, but these three [...]

Three Ways To Convert Website Leads

How To Conquer Social Media Marketing For Your Small Business

Anyone who’s anyone is deeply invested in social media -- and many small businesses are ready to make the leap. If your small business is considering a social media marketing campaign, there’s no time like today. There’s a lot more to social media than sharing cat memes, but once you get the hang of it, [...]

How To Conquer Social Media Marketing For Your Small Business

Customer Service Starts…On Your Phone Line

Owning a business can be grueling, especially when you’re only lightly staffed. When you have to try to focus on your work and still answer the phone or everyone takes turns because you lack dedicated telephone staff, customer service can suffer significantly. Instead of turning potential customers off, you need to focus more closely on [...]

Customer Service Starts…On Your Phone Line