Answering Services and Marketing

4 Ways Your Service Business Can Market Better Than Your Competition

It’s a dog-eat-dog world out there, or at least a service business outsells service business one. You have all the stuff in place that you’ve been told you need, from a Facebook account to a blog on your website, but it feels like you’re not really getting any traction with them. Your competition, on [...]

4 Ways Your Service Business Can Market Better Than Your Competition

What Is Permission Marketing?

There are two main approaches to selling anything, from sailboats to software as a service to towing services. You can use the interruption method, where you basically throw an ad into someone’s face and demand their attention right away, and there’s permission marketing. Permission marketing became a formal concept in 1999, with the publication of [...]

What Is Permission Marketing?

Using Email Marketing To Promote Your Small Business

There’s little else as cost-effective for small business as email marketing. That’s not just speculation, either, a recent study by The Direct Marketing Association showed that the return for an average email campaign is 38 dollars for every one dollar spent, with the top 20 percent of companies reporting showing a return of a [...]

Using Email Marketing To Promote Your Small Business