Answering Services and Marketing

4 Great Mobile Marketing Approaches For Small Businesses

According to Pew Research Center, 77 percent of Americans own smartphones and 50 percent own tablets. One out of every 10 Americans access the Internet exclusively from a mobile device. That’s a lot of missed opportunities if your small business isn’t taking advantage of mobile marketing. There are lots of neat ways a small business can [...]

4 Great Mobile Marketing Approaches For Small Businesses

How Better Covering After-Hours Calls Can Help Convert Leads

Owning a small business can be like a tightrope walk over a pit of alligators. If you can stay focused, you can move straight from Point A to Point B, but you’re far more likely to get distracted by yet another demand on your time and ultimately end up watching mindless videos on YouTube. [...]

How Better Covering After-Hours Calls Can Help Convert Leads

4 Ways Your Service Business Can Market Better Than Your Competition

It’s a dog-eat-dog world out there, or at least a service business outsells service business one. You have all the stuff in place that you’ve been told you need, from a Facebook account to a blog on your website, but it feels like you’re not really getting any traction with them. Your competition, on [...]

4 Ways Your Service Business Can Market Better Than Your Competition

What Is Permission Marketing?

There are two main approaches to selling anything, from sailboats to software as a service to towing services. You can use the interruption method, where you basically throw an ad into someone’s face and demand their attention right away, and there’s permission marketing. Permission marketing became a formal concept in 1999, with the publication of [...]

What Is Permission Marketing?

Using Email Marketing To Promote Your Small Business

There’s little else as cost-effective for small business as email marketing. That’s not just speculation, either, a recent study by The Direct Marketing Association showed that the return for an average email campaign is 38 dollars for every one dollar spent, with the top 20 percent of companies reporting showing a return of a [...]

Using Email Marketing To Promote Your Small Business