3 Reasons Your Real Estate Business Needs an Answering Service Now

In the highly competitive real estate industry, allowing your clients and prospects to speak to a live person every time they call is just what you need to set your brokerage apart. When a prospective home buyer or seller calls a realtor, they are looking for someone to speak with immediately. If their call isn’t answered, they will likely call your local competitors until someone answers their call.

Real estate professionals, we understand that you are busy showing properties, hosting open houses, and meeting with customers, and it’s not always possible for you to answer the phone. You need more help, but you don’t have the time to train anyone or anywhere to put them if you did. It sounds like you can benefit from an answering service for your real estate company!

Answering Services Help Solve Problems for Real Estate Companies

Buying or selling a home can be a stressful, emotional time in a person’s life, and having a 24/7 connection to their real estate agent is a major selling point. Here are three great reasons why real estate professionals should consider signing up with an answering service:

Missing calls leaves a bad impression.

Customer/realtor relationships are built on trust, and you don’t get a second chance to make a first impression. You may be completely slammed and unable to take a call, but the caller only sees that their call was not answered. They may even move on and call other local real estate agents until they find someone who is available to speak with them immediately.

When it comes to customer/realtor relationships, the first impression is typically based on that initial phone call. If you or a member of your staff can’t answer the phone, it’s helpful to have an answering service that can. This will show your client that you really do care about providing them with excellent service, and they will appreciate you for it.

Real estate is a 24/7 business, and customers hate to wait.

Clients tend to look at online real estate listings at night and on weekends, and they often expect real estate agents to be available when they want to talk. This means that realtors often receive calls during dinner, when they’re with their families, or even in the middle of the night.

Many of these callers are looking to make a decision quickly, and sending them to voicemail is a disadvantage to your business. An answering service for real estate professionals can ensure that all incoming calls get answered, and help sort out the callers based on criteria you provide, passing only the most important calls to you.

An answering service frees up a real estate professional’s time.

An answering service is an extension of your team that can answer your phones, set appointments, share information on listings, pass on leads and respond to general questions about your real estate services.

This frees you up to focus on serving buyers and sellers, meeting with clients, marketing your listings, and managing your business more efficiently.