Your business is growing and your mobile website seems to be a big hit with visitors, but maybe you’re starting to wonder if maybe you should be doing more.

Is it time to invest in an app for your brand? Apps can be expensive and time-consuming to create, it’s important that you’ve really thoroughly considered your goals for an app and how you plan to execute them before you even begin to build your development team.

Is It Time to Build Your Company’s App?

Apps are all the rage these days, they’re a great way to connect with customers, but they can also be a high cost item that ends up being discarded after one use, according to research by Localytics. About 23 percent of all apps are used only once, making them a costly marketing experiment. Those discarded apps are generally not well-planned, however, and the good news is that about 36 percent of apps are still in use a month after they’ve been downloaded.

If you’ve been wondering if it’s time for a branded app, ponder these three very good reasons to go ahead and create one:

  1. You’re hoping to move you rewards program and/or coupons to a digital platform. For small- to medium-sized businesses, one of the best reasons to create an app is to increase customer engagement.This can be done in a number of ways with an app, from tracking customer loyalty points to creating a repository for weekly sales flyers and digital coupons. App-only specials and in-app content can also help keep people engaged with your brand.
  2. Your business can solve a problem that’s still unchecked in the app market. Companies that spend more time courting other companies can also benefit from building apps, especially if they see a need in the market that isn’t being fulfilled.Since so many types of businesses use tablets in their day-to-day efforts, it’s not unreasonable to expect that you can build a better mousetrap and convince people to use it. Keep your app concept simple, distilled to the most important functions, and easy to use. An app that does too much is confusing and will only be a waste of money.
  3. Your audience demands it. If your main audience is young, tech-savvy or both, you’re probably going to have to keep ahead of trends in order to stay on their radar. Having an app that does something useful for that demographic and is also related to your business, like an app built by a local independent theater that helps users find the best prices on movie tickets, can move you to the top of their mind every time they think of movies, or whatever your specialty happens to be. Really good apps also help move your business into the cool lane, helping you better communicate with your younger audience in the language they speak.

Creating an app for your business can generate a huge surge in business, if you do it right. Don’t forget to have some extra help ready for your big debut, though, or those leads may just fall through the cracks. An answering service company can be your safety net, whether it’s for the day or for the long haul.