We have all heard the expression; ‘first impression is the lasting impression’, but just how true is it; especially in today’s business world?
With such aggressive industries, it is crucial that your company stands out from the competition. The business world can be ruthless and it will rarely give you a second chance; if buyers/prospects do not like you right away that’s it. As a small business, to help maximize your client base, which will ultimately increase profitability, one should work diligently to impress and persuade potential customers to use your services.
A company’s success depends extensively on the initial presentation that is made. To render an exceptional first impression, employees often devote massive amounts of time and energy to grooming in effort to convey an air of confidence and expertise in their field. This approach is likely to impress those who interacts with your company physically, but what about those whose first point of contact with your business is a telephone call?
Surprisingly, not many companies dedicate much effort towards customers whose first point of contact is a telephone call, nor do they realize the impact that negative experience will have on small businesses.
Here are a few tips to help small businesses like yours stand out from the competition and create a lasting first impression.
Always be available
Have you ever wondered what happens when a potential customer makes an unsuccessful attempt to contact your business? Well the answer is quite simple; they will contact your competitors. Being available is paramount in the business world today, however if you were to always be available it would mean activities such as sleeping and vacations would not only have to be minimized but eliminated. It may be a wise idea for your company to outsource this aspect of your business to a 24/7 telephone answering service. In doing this you will be able to have representatives always be available to take your calls.
Make each caller your friend
Befriending the caller will accelerate the relationship with each prospect. Once a potential customer recognizes a bond and is able to relate to your business they are more likely to do repeated business and refer your company to those in their social sphere.
Be confident and precise
When a customer contacts your company they will do so with an idea of what they are looking for. At times the expectation of the customer may be high; the key is to be able to convince them that you will be able to meet their expectation. One of the easiest ways to do this is by beginning with exceptional customer service. This will allow the prospect to be more receptive of what you have to say.
For additional information on how Answering Service Care can help your business stand out contact one of our Business Development Consultants at 800.430.6511