Capturing leads from incoming calls is the lifeblood of your business – financially and in every other way.

Considering that it costs seven times as much to acquire a new customer than to keep an existing one, its well worth it to work with a live answering service to capture and manage leads so that you can hold onto new customers long term.

Answering Services Help You Capture More Calls – Anytime

A single line with a single receptionist working 9 am to 5 pm isn’t going to help you when you have an increase in incoming calls. If the volume of calls is increasing due to better advertising, a special sale or a new product, you can’t let those callers feel ignored. It’s difficult to attract new customers if their first interaction with your company is a voicemail greeting or busy tone. Live phone answering services help insure that your callers get to speak with a real person.

Important calls can also come in after hours – and it’s even more essential to reach those prospects that have an emergency situation. If a plumbing company’s number goes to voicemail after 5 pm, someone with a water pipe bursting at 2 am is going to keep calling plumbers until someone picks up. If you’re a plumber that relies on voicemail after hours, you’re out of a sale. But if you answer and address the issue, guess who will have a loyal customer for life? Live receptionist services can help you help prospects during emergency situations so that you can win their long-term business.

Live Phone Services Can Build Revenue

Although working with an answering service can seem like an additional cost, it is actually an asset to your business. What’s the price of a new customer to you? For every call that is missed or sent to voicemail, you’re losing out on that much revenue.

With live phone service, you can capture leads when they come in, according to your prospects’ timetable and not yours. When a prospect decides to take action, your answering service will be there for them to get the attention that they need, right when they need it. Taking advantage of this kind of answering service is the best way to maximize the value of your advertising and make sure your leads are handled effectively.

Maintain Quality Control and Manage Leads Better

When you work with a professional answering service to capture and manage leads, you can collaborate with the company to develop a custom script that is tailored to the needs of your business and your callers. Whether it’s taking orders after a regional commercial campaign or handling prospect calls after 5 pm, your live phone services team can provide your prospects with information about products, services or whatever else they may need.

Reliable virtual receptionist services make quality control a top priority, so you can arm them with the right information and trust that they’ll follow your instructions. The result? More leads captured and nurtured around the clock, which means more revenue for your business.